Konami's president says people, not generative AI, make good games
The new element is a statement from Konami Digital Entertainment president Hideki Hayakawa in the company's latest integrated report, spotted by Dengeki Online and translated by Automaton. Hayakawa rejects the widespread belief that generative AI will make game development much easier, noting that entry barriers have already fallen thanks to general-purpose game engines and user-generated content. He allows that AI may improve production efficiency, but says people and creators remain the most important factors in making entertaining, innovative games.
Rock Paper Shotgun's Oisin Kuhnke, who has been dismayed by AI adoption across the industry, welcomes this as a rare bit of common sense from an executive. Kuhnke notes that Hayakawa describes the "chemical reaction" among developers from different backgrounds as not easily replaced, and that Konami says it will support creators in assessing the risks of new technology. Kuhnke treats the stance as a priority for real people rather than a promise, acknowledging the company's tune could change.
CounterpointAdvocates of generative AI tooling would argue that efficiency gains matter most to studios under cost pressure, and that an investor-facing report that stops short of ruling AI out says little about what Konami will actually do.
Previously: A developer cancelled a demo over AI-clone fears, and Faliszek mocked Epic's vibe-coded launcher. — Saturday October 17 edition.