Aftermath asks why legacy outlets keep polishing Xbox chief Asha Sharma's image
On the Aftermath Hours podcast, Nathan Grayson, Riley and guest Chris Kerr, formerly of Game Developer and now running the new site Vertical Slice, take on recent profiles of Xbox head Asha Sharma in the Wall Street Journal, Entertainment Weekly, the New York Times and Fortune. They read the pieces as something close to a press tour. Grayson compares them to early glossy coverage of Elon Musk and says the harder story of workers being laid off is less appealing to write.
Kerr's argument is that Sharma should be given praise only once she has earned it. He notes that failure means a payout for her, but job losses or even a sale of Xbox for the people under her, so her employees have more riding on her success than she does. He adds that when journalists do get rare access to an executive, they should ask the difficult questions.
CounterpointEditors at the business and general-interest outlets would likely say that profiling a new head of a major Microsoft division is ordinary executive coverage, and that readers beyond the games trade want to know who is running it. Microsoft would presumably describe the restructuring as necessary to stabilise Xbox, which is the framing the profiles reflect.
Previously: Aftermath criticised mainstream profiles of Sharma and flagged a Fortune report of a possible $1,200-$1,800 next Xbox. — Saturday October 24 edition.